Special Events can add long term value

A new consideration, set up a special event website, host it seperatly from your current.

Why, because if you maintain the website and optimise the site to link to your site you can increase your organic search results.

I have a small space kitchen renovation site that I set up for this purpose. It provides value to the end user, and the charity also get a benefit.

Course Manual Table of contents and discussion points

Issues to Consider When Planning a Special Event
Opportunities and Challenges
Planning for Success
The Role of In-kind Donations
Ethical Considerations
Marketing and Branding
Assignment One


Choosing an Event
Organizational Factors
Auctions
Extravaganzas, Galas & Award Presentations
Thons & Challenges
Educational & Stay-at-Home Events
Rich/Poor Dinners & Food Fairs
Other Special Events
Financial Considerations
How to Choose an Event
Assignment Two


Managing Special Events
Organizing and Defining Jobs for Volunteers
Scheduling
Budgeting and Finance
Donor Cultivation
Fiscal and Legal Issues
Assignment Three


Capstone Project

Resources
Bibliography

2 other courses of interest

With Special Events Fundraising, you will also benefits from the topics of

Corporate Partnerships

Developing Volunteers

cheers

Course links to Ryerson and Algonquin

You can review the course descriptions on the Ryerson site.
Fundraising Program Description
Algonquin College Schedule

Course Overview

The overall aim of this course is to present the issues and processes involved in planning and organizing special fundraising events.

It examines the advantages and disadvantages of special events as a fundraising technique; it explores different types of special events; and it sets out the organization of special events in terms of: tasks and responsibilities, the participation of celebrities, scheduling and budgeting, and strategies for maximizing profits from the event.


Although this course is designed for the novice fundraiser, experts may discover some new ideas and re-examine basic principles. It will help all fundraisers to answer questions such as;

• What kind of event should be held?
• How can returns be maximized?
• What human resources are needed?

It also examines techniques for reducing the labour, increasing the income and removing some of the dangerous uncertainties associated with hosting special events.

Boyd McBride, National Director of SOS Children's Villages Canada had course input. SOS Children is an worldwide child charity, that helps needy children who are orphaned or abandoned.